Join us in 2026 for the FRA Conference and Awards – an exclusive event for Farm Retail Association members. Designed specifically for farm retail owners and operators, this year’s conference focuses on attracting more visitors and inspiring repeat custom, offering practical insights, fresh ideas, and valuable opportunities to connect with fellow farm retailers.
The event unfolds across several inspiring parts, including a welcome evening in Harrogate, Farm Retail Tours of some of the region’s most successful businesses, the Farm Retail Awards Dinner, and the Conference and Trade Exhibition.
More than just a conference, this is a chance to share experiences, celebrate achievements, and return home with new ideas to strengthen your business and cultivate loyal customers for the future.
FRA Conference 2026
Event overview.
Welcome Evening - The Harrogate Hop
Kick off the event in style with an exciting evening out and about in beautiful Harrogate! We’ll take a relaxed walk together to three fantastic local venues, where you’ll enjoy drinks, a delicious dinner, and some light-hearted bar games. It’s the perfect chance to unwind, explore the town, and connect with fellow members in a friendly, informal setting. Full activity schedule to be released soon.

Farm Retail Tours – A Must-See!
Join one of the most popular parts of the event with our Farm Retail Tours, visiting five of the region’s best farm retailers. Get an insider’s look at thriving local businesses, discover their unique offerings, and enjoy the chance to meet the people behind these destinations. It’s a fan-favourite part of the programme that combines learning, inspiration, and a true taste of the region. See full details below!

Awards Dinner – Celebrating Excellence
Join us for a memorable evening as we come together to celebrate the achievements of our members at the Awards Dinner. The night will begin with a welcome drink, followed by a delicious three-course dinner. Between courses, enjoy the company of friends and peers before the highlight of the evening - the announcement of our Farm Retail Award winners. This is a wonderful occasion to recognise success, share inspiration, and enjoy a relaxed evening in great company.

Conference & Trade Exhibition
Join us for a day of insight, inspiration, and connection at our Conference & Trade Exhibition. This year’s conference theme, Cultivating Customers: Growing Footfall and Return Visits, will explore strategies to attract new visitors and keep them coming back. Expect expert speakers, member case studies, and plenty of ideas you can put into action. Alongside the conference, our Trade Exhibition showcases our most trusted supplier members - offering you the chance to discover new products, services, and partnerships to support your business growth. One ticket gives you access to both the conference and the exhibition - a full day designed to help your business flourish.

Keynote
Speakers.
our
Workshops.
Customers love you, until they don’t! Using AI to uncover the truths behind why customers come back… or don’t.
Michael Boyle & Darren Lindley, Fresh Retail
Merchandising in Motion: Farm Shop Walk & Talk
A tour of Fodder, with Judy, Right Product Right Place
Stop Doing More. Start Being Seen. Making marketing your best investment in 2026.
Richard Baldwyn, Lower Clopton Farm Shop & Martin Blyth-Sweetingham, Talking Tortoise
Growing Better PYO Fruit to Increase Sales and Profits
Mike Wainwright, Hortifeeds, & Rob Copley, Farmer Copleys
How to make your ‘cake’ bigger - exploring diversification opportunities for farm shops
Paul Pleydell, Pleydell Smithyman – Design & Business Consultants
Customer Loyalty: from Data to Devotion
Duncan Syme, Data Strategy Consulting Limited
More Than Meat: Using Food Trends to Grow Footfall & Loyalty
Eleanor O’Brien, Will Simkin, David Gigli, & David Lishman
Farmers Markets Influencing the Food Industry Across the World
Richard McCarthy, World Farmers Market Coalition
From Farm to Fraud: Understanding Modern Food Crime
Jason Lonsdale, National Food Crime Unit, Food Standards Agency
farm Retail
tours.
trade
stands.

Agora Food Packaging
Jason.hersey@zeuspackaging.com

Angel Refrigeration Ltd
courtney@angelrefrigeration.co.uk

Antonelli & EEM Vending (Cow to Cone Solutions)
info@antonelli.co.uk

Artifex Designs
layona@artifexdesigns.co.uk

https://www.bbrown.com/uk/
Brown&Brown
Stephen.Taylor@bbrown.com

County Insurance Services Ltd
farm@county-insurance.co.uk

Cress Co
matthew.coxon@thecressco.co.uk

CSY
info@csy.co.uk

CXCS
rhiannon.wilson@cxcs.co.uk

Data Strategy Consulting Ltd
info@datastrategyconsulting.co.uk

DigiTickets
info@digitickets.co.uk

Dojo
douglas.adams@dojo.tech

Doublecool UK Ltd
zcolman@doublecooluk.com

Franklin & Sons (Global Brands)
tilly.mantell@globalbrands.co.uk

Hatfield Park Pumpkins
hello@hatfieldparkpumpkins.co.uk

HK Interiors Ltd
sales@hk-interiors.co.uk

Hortifeeds
info@HORTIFEEDS.co.uk

Kelsius
sales@kelsius.com

Lynx Purchasing
kate@lynxpurcahsing.co.uk

Mantle Packaging
philippa@mantlepackaging.co.uk

Nisbets
keyaccounts@nisbets.co.uk

Pleydell Smithyman Limited
andrewb@pleydellsmithyman.co.uk

Popcorn Kitchen Ltd
louise@popcornkitchen.co.uk

RAW Charging
georgeb@rawcharging.com

SJ Danby Ltd – Playscheme
mail@play-scheme.co.uk

Talking Tortoise
info@talking-tortoise.com

The EPOS Bureau
contactus@theeposbureau.com

TICKETsrv
jim@TICKETsrv.co.uk

TST Shading Ltd
nick@tstshading.co.uk

Workforce.com
support@workforce.com
Zumex UK
nick@ojfresh.com
Growing
Partnerships.
Our trade exhibition brings together the industry’s leading suppliers, showcasing the latest products and services designed for the farm retail sector. It’s the perfect place to discover innovations, connect with experts, and find solutions to help your business thrive.
If you would like to book a trade stand, please email hello@farmretail.co.uk
Field of
Opportunites.
Buy
Tickets.
This event is for FRA Members only. Enquire about tickets by emailing us: hello@farmretail.co.uk
































