Planning a Christmas retail strategy like no other
Ensuring your website is ready for Christmas orders is on everyone’s minds at the moment.
We’ve enlisted Susan Hallam MBE to give us some professional and practical guidance on how to ensure your current website is up to scratch, or how to update your site to do exactly what you need it to.
Christmas is a key trading period for all farm shops & markets, and we are all facing uncertainty and a changing social landscape. We are all planning for a Christmas like no other.
Whilst we may not know exactly how the pandemic will impact Christmas 2020 ecommerce sales, we do know that online shopping will play an important part in your customer spend, and that spending patterns continue to evolve.
Susan will be covering:
- an overview of trends and insights around new Christmas shopping habits
- preparing your ecommerce store for “new normal” holiday shopping surge
- an overview of ecommerce technology options for you to consider
- planning new processes for your online shopping experience, from click and collect to handling online substitutions
Susan, founder of award winning digital marketing agency Hallam, joined us as a speaker at conference in March, and gave us some great social media advice at the start of lockdown – you can refresh your memory here.
The session will be held on Tuesday 29th September at 6pm. Places are £50 + VAT. After the event, you will receive a link to watch the session back – which is free to be shared with colleagues within your business.