Training and workshops - Farm Retail Association

Training and workshops developed for farm retailers

We’re committed to supporting you and creating opportunities for you to share your experiences, learn from one-another as well as hearing from industry experts. Please feel free to register for our upcoming online workshops created for farm retailers.

Please contact Jenny Rose at jenny@farmretailassociation.co.uk with any queries or suggestions.

Best practice social media campaigns for Christmas 2020

Webinar, £50 + VAT per delegate
Hosted by Susan Hallam MBE, founder of award winning digital marketing agency Hallam
A practical session with examples of how you can set up your social media campaigns for optimal success
Tuesday 20th October at 6pm

Using social media to reach new customers, nurture relationships and drive sales

As we are approaching the critical Christmas period, learn how your company can take best advantage of social media to reach new customers, nurture relationships with your existing customers, and drive sales.. In this practical session, Susan will share examples of how you can set up your social media campaigns for optimal success,

Examples of successful Christmas social media campaigns for your to adapt for your own use
How to run cost effective social advertising campaigns to reach your target market
How to get your customers ready early for their holiday shopping planning
How to align your social media with pandemic-weary holiday shoppers
How to create your Christmas social media plan

6pm, Tuesday 20th October. The session will be hosted online and last approximately one hour. Places £50 +VAT.

Book now

Filming on your phone – make great videos that tell YOUR story

1 day online course, £180 + VAT per delegate
A full day’s, practical training over Zoom with breaks to record your own material.
Led by two experienced TV Producer/Directors experts in self-shooting and storytelling.

Filming on Your Phone: Make great videos that tell YOUR story

“Covid-19 opened up new opportunities for the local food story – now is the perfect time to build on that.” Anna Jones, Founder, Just Farmers

Those who attended Stronger Together in March will remember our first speaker Anna Jones. Anna is a farmer’s daughter and journalist, whose background includes directing BBC One’s Countryfile, producing and presenting Radio 4’s Farming Today, On Your Farm and Costing the Earth and reporting on agricultural issues for BBC News and the World Service. She is passionate about the disconnect between farming communities and mainstream media (particularly urban media) and will help us learn how to bridge the gap, make connections and get our message across effectively.

Anna will be delivering this course with her partner Alex Price – a freelance TV producer/self-shooting director. Anna and Alex will teach you how to create films on your smartphone that are easy to make and fun to watch.

Understand what makes a story – and how to tell it.
Practical advice on what the camera likes – and what it REALLY doesn’t.
Filming dos and don’ts.
Tips on editing and an introduction to user friendly editing software and apps.
Practical demonstrations of selfie sticks, GorillaPods & lapel mics – affordable kit that makes a big difference.

When and Where?

This course will take place over zoom, with places limited to 8 people. The course will take place on Thursday 29th October. £180 per person.

To book, please contact Jenny Rose on jenny@farmretailassociation.co.uk

How to get E-commerce ready for Christmas

Webinar, £50 + VAT per delegate
Hosted by Susan Hallam MBE, founder of award winning digital marketing agency Hallam
Professional and practical guidance on how to ensure your current website is up to scratch, or how to update your site to do exactly what you need it to
Tuesday 29th September at 6pm

Planning a Christmas retail strategy like no other

Ensuring your website is ready for Christmas orders is on everyone’s minds at the moment.

We’ve enlisted Susan Hallam MBE to give us some professional and practical guidance on how to ensure your current website is up to scratch, or how to update your site to do exactly what you need it to.

Christmas is a key trading period for all farm shops & markets, and we are all facing uncertainty and a changing social landscape. We are all planning for a Christmas like no other.

Whilst we may not know exactly how the pandemic will impact Christmas 2020 ecommerce sales, we do know that online shopping will play an important part in your customer spend, and that spending patterns continue to evolve.

Susan will be covering:

an overview of trends and insights around new Christmas shopping habits
preparing your ecommerce store for “new normal” holiday shopping surge
an overview of ecommerce technology options for you to consider
planning new processes for your online shopping experience, from click and collect to handling online substitutions

The session was held on Tuesday 29^th September. The session can be purchased to watch back, please e-mail jenny@farmretailassociation.co.uk.

Previous sessions – watch back

How can we use this opportunity to build our social following and keep new customers

Tuesday 28th April, 6.00pm

THIS SESSION HAS ALREADY TAKEN PLACE, BUT YOU CAN WATCH BACK AND SEE THE INFORMATION HERE

Hosted by Susan Hallam MBE, CEO of award winning Digital Marketing Agency Hallam

It is clear the COVID19 crisis isn’t going to blow over any time soon, so your business needs to be rapidly realigning the way you communicate with your customers. Creating the right kind of messaging, defining a new purpose and focus is key to social media success. In this 40 minute session, Susan will help you to reflect upon and create a plan for:

Defining your new social tone of voice
Creating the right kinds of content
Updating your social media plan
Your top 5 social media steps to take for your business to thrive when time get tough

Click to watch video session and see slides

Exploring the challenges of re-opening your cafe/restaurant when the time is right

PLUS bringing back your furloughed team

Tuesday 19th May, 6.00pm

THIS SESSION HAS ALREADY TAKEN PLACE, BUT YOU CAN WATCH BACK BELOW.

Hosted by Elliot Rich, The Alternative Board (TAB). Elliot will share his practical advice on how other sectors are considering the return to work for some or all of their people and how this relates to Farm Shop Retail members.

Everyone wanted to talk about furlough and now no one wants to talk about furlough!

The key question now is how and when do we return to work, is there a new norm and has this lockdown period masked some of the challenges we were already facing some months before in our business which have just been kicked down the road.

Topics include:

Your confidence to bring some or all of your team back
Essential preparations for safe physical distancing at work
What does re-opening a café or PYO look like
Re-establishing working relationships & expectations
Marketing & PR – sustaining loyalty

Download accompanying slides

Introduction from NFU
Key findings from the NFU’s recent diversification report
Funding and grants update
Introduction from FRA
Hear from Emma Mosey & Rupert Evans about their farm shop journey
Q&A session