Training and workshops developed for farm retailers
Please contact Jenny Rose at jenny@farmretailassociation.co.uk with any queries or suggestions.
Please contact Jenny Rose at jenny@farmretailassociation.co.uk with any queries or suggestions.
Delivered by Edward Berry, The Flying Fork
Wednesday 3rd February, 6.00pm
As we enter a new year, this is always a good moment to carry out a review of the past year, and plan for the next.
The good news is that you will have just had your busiest trading period, so have positive memories of good income, much higher than normal spend, and hopefully good cash reserves. However we then normally enter a quiet period when with the best intentions, all those happy shoppers seem to hibernate.
This is however a good moment to use the time to leave the shop floor and consider the next year.
In this talk we will look at
These are of course not normal times, and we will spend time looking at how to consider the immediate future, and perhaps any longer term changes we can expect, or should plan for.
Because we’re not all from the school of retail! Take a step back from your business for an hour and remind yourself of some key commercial measures you should be considering into the day to day running of your farm shop.
1. Maximising Your Farm Shop Turnover
2. Controlling Purchasing and Stock levels
3. Achieving Gross Margin targets
4. Running Events profitably
5. Controlling Overheads
6. Managing staff costs and performance
7. Effective Marketing
8. The importance of Data Analysis
9. Key Performance Indicators and Targets
10. Future business development planning
This course toom place over zoom in November 2020
It’s been an incredibly challenging few months. Owners, managers & staff have worked incredibly hard – with the busy Christmas period yet to come. This online session will explore how farm shop owners and managers can see their team (and themselves!) through the next few weeks.
This course took place over zoom in November 2020
Ensuring your website is ready for Christmas orders is on everyone’s minds at the moment. We’ve enlisted Susan Hallam MBE to give us some professional and practical guidance on how to ensure your current website is up to scratch, or how to update your site to do exactly what you need it to.
Christmas is a key trading period for all farm shops & markets, and we are all facing uncertainty and a changing social landscape. We are all planning for a Christmas like no other. Whilst we may not know exactly how the pandemic will impact Christmas 2020 ecommerce sales, we do know that online shopping will play an important part in your customer spend, and that spending patterns continue to evolve.
Susan will be covering:
The session was held on Tuesday 29th September. The session can be purchased to watch back, please e-mail jenny@farmretailassociation.co.uk.
As we are approaching the critical Christmas period, learn how your company can take best advantage of social media to reach new customers, nurture relationships with your existing customers, and drive sales.. In this practical session, Susan will share examples of how you can set up your social media campaigns for optimal success,
The session was held on Tuesday 20th October. The session can be purchased to watch back, please e-mail jenny@farmretailassociation.co.uk.
Hosted by Susan Hallam MBE, CEO of award winning Digital Marketing Agency Hallam
It is clear the COVID19 crisis isn’t going to blow over any time soon, so your business needs to be rapidly realigning the way you communicate with your customers. Creating the right kind of messaging, defining a new purpose and focus is key to social media success. In this 40 minute session, Susan will help you to reflect upon and create a plan for:
Tuesday 19th May, 6.00pm
Hosted by Elliot Rich, The Alternative Board (TAB). Elliot will share his practical advice on how other sectors are considering the return to work for some or all of their people and how this relates to Farm Shop Retail members.
Everyone wanted to talk about furlough and now no one wants to talk about furlough!
The key question now is how and when do we return to work, is there a new norm and has this lockdown period masked some of the challenges we were already facing some months before in our business which have just been kicked down the road.
Topics include: