The Flying Fork


The Kiln,
Quarry Lane,

About us

The Food and Retail consultancy for independent food retailers, farm shops, delis and food producers.

The Flying Fork has substantial industry experience as well as a range of advisory expertise in fields such as retailing, marketing, food production and food service, coffee, wine and hotel operations.

Our key strength lies in being able to apply our varied experience to ensure delivery of successful, innovative, strategic and operational solutions for the benefit of our clients.

The advantage of The Flying Fork food retail consultancy for farm shops and delis is that we have been involved in award winning and successful delis and farm shops, cafés and restaurants and boutique hotel operations as well as food production and brand development, PR and marketing. Our experience of what works puts us in an unparalleled position to advise clients in this growing sector.

We have understood that many enter the deli and farm shop market with a great deal of enthusiasm and passion and some sound ideas, but often without experience or knowledge of the sector. There are also many passionate food producers with excellent ideas but without the commercial experience to take their products to market and build sustainable businesses. There are those that are doing well and would like to do better, those that are not doing so well and need guidance and simply some who work hard, have little time to step back and require sound independent experience from time to time.

We help solve these questions: Where am I now?; Where do I want to go? And how do I make it happen?

We believe in being as flexible as possible to meet the differing requirements of clients.

Exclusive offer for FRA Members

Edward Berry of The Flying Fork is offering a free one hour session to discuss your business. Come to Edward with your questions, challenges or simply to ask for some direction or advice. This is open to the first five farm shops and is valid until the end of November 2023. If you wish to engage Edward for further work, he is offering a special price for FRA members.

Edward, formerly MD of the Ludlow Food Centre and winner of the FRA Supplier Award 2022, has twenty years operational and seven years consulting experience.

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