By Ruby


25 Octavia Street
SW11 3DN




About us

Seriously special, home-cooked food. That’s what ByRuby is all about. We source the finest produce from local, ethical suppliers, then lovingly prepare all your favourite meals in small batches.


Ruby, our Leith’s-trained founder, met Milly, her creative co-founder, while working as Head Chef at Finns.

The more the two of them chatted to customers and nattered about their own lives, the more they realised that (however much of a foodie you are) sometimes you just don’t feel like cooking from scratch. Yet you’d still like to eat seriously good, nutritious food, and so here’s where ByRuby was born.


We source from our trusted suppliers we have known for years.  We always use free range chicken, grass fed meat and sustainably sourced fish.  We always buy British and often source direct from the farm.  The chicken we use comes from Herb Fed Poultry where Milly’s good friend Ed rears his chickens on a diet embellished with leftover herbs from his aunt’s herb farm down the road. We use ChalkStream®️ trout from the famous Test and Itchen Rivers in Hampshire, and our vegetables arrive fresh from New Covent Garden Market each morning. You can’t make delicious food without good ingredients so that’s why we care so much both from a flavour and animal welfare perspective.


There really is nothing better than a freshly-made meal. So we prepare every single one of our dishes from scratch, and then pop them straight into the freezer to lock in the goodness of the ingredients, the natural way – absolutely no additives or preservatives.

It’s basically like pressing ‘pause’ on a fresh dish that’s packed with nutrients – until you decide to press ‘play’ and reap the benefits, when you’re ready for a feast. That way, we know you’ll get to enjoy every single one of our meals at its very best – as though it’s been freshly prepared for you there and then – from your own kitchen.

And, even better, there’s no need to plan ahead.

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