Appetite Me


Manor Farm
Ixworth Thorpe
IP31 1QH


01284 630248


About us

Appetite Me are a food consultancy company who specialise in rural diversification working with country estates, land owners, farmers and garden centres on a wide range of food retail projects across the whole of the UK.

They offer a wide range of services that will enable you to build bespoke packages to meet your specific needs, whether that’s simply using one or two of their skills or utilising every service they offer to create a fully functioning operation.

We are excited to offer every FRA member with: 

  • Half an hour free consultation Skype call to discuss your project and how you need help in your business
  • Free half a day on site consultancy visit where we will access your project and discuss the best route for your personal project going forward

Appetite Me have been artisan food consultants since 2002 and they draw on these years of experience and knowledge, focusing primarily on excellent local and regional produce. The Appetite Me team will deliver a bespoke food and drink retail business that meets your exact specifications, as well as optimise space for maximum revenue opportunities and ensure key areas are catered for so you get the best return for your investment.

If you want your current food and beverage offer reviewing, Appetite Me will analyse your current range, space, demographics and target audience, against their extensive sale data from all over the UK, and create effective profit focused solutions and recommendations based on your individual needs and requirements.

Appetite Me offers a no obligation call, where they will talk through your project and recommend services that will help aid the development of your business. If appropriate they will arrange a meeting with you, where they will discuss your project and the solutions in more detail. Appetite Me will then send you a quote based on your specification.

Their services include

Feasibility Studies
An invaluable business tool especially if you are applying for funding or a loan. This in depth report accesses the practicalities of the project by looking into the demographics, local competition, profit and loss calculations, and operations of the new business. You will then have a full picture of the potential of your project, allowing you to see possible obstacles and will enable you to move forward with your vision with confidence.

Farm Shops
Farm shops are becoming highly popular, especially with more and more consumers wanting to buy local produce. Appetite Me works with you to take an empty building or new build and create a fully operational farm shop. From sourcing display units, shelving and furniture, through to food and drink souring and ranging, merchandising, and recruiting and training staff.

Café & Restaurants
Whether it’s a new operation or a completely new project Appetite Me will do everything from fitting out the café or restaurant, sourcing and installing back of house and kitchen equipment, through to interior design and menu development, creating a fully operational café or restaurant for you.

Local & Regional Food Produce
Appetite Me has a large database of artisan food and drink suppliers throughout the whole of the UK, which enables them to source high quality local (30 miles) and regional (60 miles) produce for you that are not available in the supermarkets.

EPoS System
This invaluable system enables you to track stock levels, review top and low selling products, manage waste, and track customer spending. They install, set up and load every product on the system so it’s ready to go for you and your staff to use.

Menu Development
Appetite Me creates seasonal menus for you that incorporates local and regional produce. These menus will incorporate products from the farm shop which enables an upselling opportunity and reduces wastage.

Product Ranging
With their knowledge of how the consumer shops, they work with you to create the optimal flow of the products and floor layout for the shop which in turn increases revenue and reduces waste.

Recruiting & Training
This involves writing job adverts, and advertising the jobs for you, screening applications, carrying out interviews through to training your staff ready for their role.

Interior Design
Creating the right atmosphere and feel for your target audience is very important which is why Appetite Me works closely with you to source the perfect furnishings, colour palette, décor and displays that appeals to the right market.

Product Development
If you want to create your own range of branded products, Appetite Me can assist you in deciding on your range, improving existing ranges and consulting on existing products. Appetite Me helps you explore flavours, develop your own brand, capitalise on new food trends and optimise operating costs.

From logo design through to signage, packaging, POS, uniform, business cards, and more, Appetite Me creates a brand that reflects the ambience you want to capture and appeals to your target audience.

Website Design
Appetite Me creates innovative websites for you that are interactive and easy to use. To create a strong visual branding identity they make sure the branding is seamlessly incorporated into the website design and across all social media platforms.

Marketing and Social Media
Marketing now plays a massive part in any business, they take the hard work away from you and run your social media for you, creating content, planning posts, online advertising campaigns and building your audience and increasing your project’s exposure.

From sourcing the right concessions to agreeing terms, rent and fees, all the way through to creating contracts and overseeing the operation and guiding and offering advice when needed on product ranging, offers and promotions and product turnover to reflect the seasons. Appetite Me helps with all types of concessions, not just food related this includes both manned and non manned.


Chris Francis from Hillier Garden Centres
‘Shelly and Robert project managed Hillier’s new and innovative retail food and drink offer in all our centres, delivering strong sales and high margins on this category for us. We are pleased with the professional approach and dedication to our business and look forward to working with Appetite Me further developing food and drink for our centres.’

Mark Wotton from Notcutts Garden Centre Group
‘Rob and his team are a dedicated bunch and we are pleased to have commissioned them for this project. We cannot thank them enough!’

Robert Gunn from Tastes of Anglia
‘Robert is very passionate about local foods and cares about the people he works with over a broad spectrum.’

Michael Douglas, Elveden
‘Rob Tate project managed the creation of our Elveden Courtyard shopping, food hall and restaurant complex. Rob is highly driven professional and was instrumental in the development of these areas of our business.’

Damien Burnell, Estate Manager, Penllyn Estate

“Appetite Me have worked very closely with us to develop a new farm shop and restaurant to enhance our existing agricultural business. Rob and Jason have a keen eye for detail and their commercial awareness is second to none. The whole team have been instrumental in every aspect of the project from product procurement, branding, website design and consultancy. I would highly recommend their services to anyone looking for a professional and friendly approach”

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