We’ve developed an exciting programme of speakers to provide inspiration and takeaway learnings for your farm retail business. The date and time of each speaker can be seen in our detailed event schedule HERE.

Global consumer and retail trends – how farm retailers can stay one step ahead of the supermarkets

David Hughes

David Hughes is Emeritus Professor of Food Marketing at Imperial College London. He specialises in global developments in the food and drink industry, particularly consumer and retail trends.

David works with retailers and food service firms around the world, advising on management training, strategy and decision-making.

In this session, David brings his unparalleled knowledge of global food issues and opportunities to explore a multitude of hot topics. What are the supermarkets doing that farm shops should be aware of? What are the future retail expectations of consumers? How will technology – and even artificial intelligence – shape the future of food retail? And how can farm shops stay ahead?

View full event schedule here.

Deli Excellence

John Farrand & Matt Bunch

A deli counter is at the heart of every traditional farm shop, and it’s important to keep up with the latest trends, and create an enticing proposition for your customers. Following a few years at Britain’s leading cheesemonger Paxton & Whitfield, Matt Bunch went on to co-found The Camden Grocer, a 1,200 sq ft destination deli in the heart of London. In this session, Matt delves into his own business experience as well as the lessons he has picked up along the way in his work with the Guild of Fine Food, to share his insights in running a slick and innovative deli counter.

Matt Bunch, The Camden Grocer

Matt is a London-based fine food professional and entrepreneur. With 10+ years’ experience across the food retail industry, most recently co-founding The Camden Grocer and previously working for renowned cheesemongers Paxton & Whitfield. Matt has extensive experience with well-established brands, as well as start-up food businesses, and has a particular passion for exciting and dynamic food retail environments. He has achieved WSET level 2 in Wines and Spirits, having previously worked with Berry Bros. & Rudd and also provides training for The Academy of Cheese qualification in association with the Guild of Fine Food. He is a long-standing judge at both the Great Taste and World Cheese awards.

John Farrand, Guild of Fine Food – Managing director

It was probably the force-feeding of obscure foods – especially cheese – during his childhood that compelled John to study Agriculture & Food Industry Management at Wye College, University of London. This oddly named but all-encompassing course covered farming and production as well as sales and marketing. And it proved to be the perfect grounding for a career running the Guild of Fine Food.

View full event schedule here.

How to better connect and engage with the 55+ audience

Kate Hardcastle MBE & Harry Gration MBE

Over 55s have seen the largest growth in uptake of online shopping in 2020 and will be vital in the bounceback of the UK economy, but as a consumer group, they’re often underrepresented. In this exciting discussion, Kate Hardcastle and Harry Gration will share the latest consumer insights on this key demographic, enabling businesses to serve them better both physically and digitally.

Kate Hardcastle MBE
Global go-to consumer specialist Kate Hardcastle is a multi-award winning business consultant and commentator. A highly respected media business presenter and reporter, she has created and featured in documentaries and prime-time TV & Radio shows on BBC, ITV, Channel 4, Channel 5, Sky and CNN. She is also a regular contributor to Forbes.com.

In 2009 Kate founded Access for All, a campaign which sees the Insight with Passion team donate 20% of time to supporting small businesses and community projects free of charge.

Harry Gration MBE

Harry Gration MBE is a veteran BBC television presenter and news anchor, most widely known for his role presenting BBC Look North news, for 42 years. After retiring in October 2020 Harry is now working as an Executive Advisor for Insight with Passion,  with his role focused on helping brands better understand, connect with and serve over consumers who are aged over 55.

View full event schedule here.

Cost effective digital marketing – how to get bang for your buck

Susan Hallam

Digital marketing is a must for retailers, keeping your existing customers informed whilst attracting new shoppers to your business.

Social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. But how do you know where is best to spend  your marketing budget in the online world?

In this session, Susan Hallam shares her top tips for building a cost-effective digital marketing strategy.

View full event schedule here.

‘Retail is Detail’ – merchandising techniques and insights to inspire and inform

Judy Roberts & Heather Copley

Learn the power of being eye-catching. Increase sales, customer satisfaction & experience by thinking again about how your customer sees your retail space.

Join Judy & Heather as they talk us through the practicalities of creating displays simply and effectively.

Use Heather’s enlightening ‘How To’ videos and inspirational photos from her travels to help visualise the impact you can make to the appearance and sales impact of your spaces; then dust off those techniques to bring your design skills to the fore with Judy’s ‘Top Tips’ and ‘Don’t Forgets’.

A great segment to inspire you and also develop your team within to ensure more fabulous displays every day, remember ‘retail is detail.’

View full event schedule here.

How emotions play a key role in economic forecasting – and how can we use this to help shape our business

Roger Martin Fagg

Roger Martin Fagg is an experienced Behavioral Economist. His impressive and varied career has seen him designing, delivering and teaching bespoke strategic management programmes covering all sectors with mostly FTSE 100 companies.

Roger’s passion lies in making economics accessible and helping businesses think through their strategy.

In this session, Roger will explore how people’s emotions, vision and desires play a crucial role in economic forecasting, and how can we use this to help shape our business.

View full event schedule here.

Entrenching vision in a culture – how to embed your business beliefs into a team mindset

Malcolm Smith

Malcolm Smith specialises in the emotional issues of running a business.  He believes in the power of people above systems, and that true leadership is about developing positive business environments to drive success.

In this session, Malcolm will challenge you to consider the core belief about your business, and how to expand that belief into vision, mission, actions and metrics.

He will offer a simple system for entrenching vision in a culture, with action-based metrics, and how to communicate these to different psychological types within your team.

View full event schedule here.

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