Speakers

We’ve developed an exciting programme of speakers to provide inspiration and takeaway learnings for your farm retail business. The date and time of each speaker will be shared with all delegates in our full event schedule ahead of the event.

People, Planet & Profit – creating a successful retail brand in an ever changing world

Jo Fairley, Founder of Green & Blacks

Jo Fairley is one of the UK’s leading female entrepreneurs. After leaving school at 16 with six ‘O’ Levels, she became the UK’s youngest-ever magazine editor at the age of 23. Jo then set out on her entrepreneurial journey in 1991 when she co-founded the pioneering Green & Black’s Chocolate, now a $100 million a year brand.

Green & Black’s was born in a recession, which Jo says made them ‘lean, agile, quick-thinking and creative’.

Jo is a serial entrepreneur. Her recent Hasting based businesses include an award-winning organic and natural food store/bakery (Judges Bakery) and a boutique nine-room wellbeing centre (The Wellington Centre). Most recently, Jo co-founded The Perfume Society, an online retail and subscription platform which puts customer experience at its heart.

As we navigate the waters of a post-pandemic world, Jo believes that many more people are opting to support businesses which show they care about people and planet; as well as profit. She will share her invaluable experience on believing in your product, understanding your brand, the importance of an immersive customer experience and the value of excellent customer service.

Understanding the shopper mindset – how to influence and drive sales

Catherine Shuttleworth and Alastair Lockheart, Savvy Marketing

Savvy Marketing is an award-winning retail and shopper marketing agency, helping brands and retailers across the UK and globally sell more by influencing shoppers’ behaviours.

In this session, Savvy will provide insights into the shopper mindset and their priorities, based on latest research findings. Building on this, Catherine and Alastair will look at the trends set to shape the retail market over the next couple of years. Savvy will also look specifically at the implications for farm retail stores and consider some of the opportunities.

About Catherine: Catherine is the Founder and CEO of Savvy Marketing. Catherine’s passion and authority on all aspects of shopper marketing has seen her become a regular spokesperson for retail news stories across high-profile programmes, and is also quoted regularly by the trade and national press on retail, marketing and brand-led stories.

About Alastair: As Insight Director for Savvy, Alastair’s key areas of expertise include customer experience, consumer and shopper behaviour and retail marketing strategy. Alastair has worked with many of the world’s leading brands including Tesco, Sainsbury’s, Morrisons, Asda and Marks and Spencer.

Butchery Excellence – round table discussion

Ed Garthwaite, John Mettrick and Jeremy Jagger

Join us for a facilitated round table discussion with some of the best in the business. Hear from respected peers how they operate a successful butchery, their top tips and their plans for the future. Come ready with questions, and be prepared to learn and be inspired!

Ed Garthwaite: Blacker Hall Farm provide great tasting meat from their own and other great local farms. Named as one of the UK’s Best Butchers Shops, Blacker Hall Farm have also won a host of Great Taste Awards for their delicious cuts of meat. Their butchers use traditional techniques to dry-age and dry-cure meat products to give customers great tasting meat all year round.

John Mettrick: Mettrick’s understand that a growing number of people want to know more about where their meat comes from. A close knit and traceable supply chain is important to John and his team, both from an animal welfare and provenance perspective.  This ethos has led them to win a multitude of awards, and John himself  has been awarded the title ‘Master Butcher’, one of only ten accolades in the UK.

Jeremy Jagger: Battlefield 1403 is more than just a farm shop, it’s one of the best butcheries in the UK. Here, a team of experienced butchers provide a courteous, friendly service. They cut an exceptional range of quality meats to order and are happy to offer advice on any butchery requirements. The butchers at Battlefield 1403 prepare trimmed, portioned, and stuffed cuts fresh every day.

Connecting with consumers – how to get our message across to the customer and mainstream media

Anna Jones

Anna is a farmer’s daughter and journalist, whose background includes directing BBC’s Countryfile, producing and presenting Radio 4’s Farming Today,  and reporting on agricultural issues for BBC News and the World Service. Anna is passionate about the disconnect between farming and the mainstream media and will help us learn how to bridge the gap.

Many of you will remember Anna from our 2020 conference in Nottingham. Anna returns to share her views on what has (or rather, what hasn’t!) happened since we last heard from her, and will cover topics including:

  • Short supply chains – our shelves are stocked with fresh LOCAL food – how can we best get that across to customers?
  • Competing with supermarkets – what sets us apart and how can we effectively communicate this to the public and mainstream media?
  • Opportunities presented to us over the past 2 years – how can we take positives out of the pandemic?
  • What is the media looking for now vs 2 years ago?
  • How have the public’s perception of farming and ‘local’ changed in light of Brexit and the pandemic? How can we react?

Managing your catering offering – planning for profit and success

Salim Sajid

Salim Sajid, director for award winning Rosebourne garden centres, and restaurant consultant to Beckworth Emporium joins us to share his vast experience in the world of business, food and hospitality.

Salim’s values are steeped in food quality, local produce, creating an experience for your customers, as well as the unmistakable value of nurturing a great team. His expertise lies in the ability to bring all these elements together whilst creating a commercially successful enterprise.

Salim has over 20 years’ experience within all aspects of the food & catering industry and has been involved extensively in menu design, project management and concept development, as well as detailed operational and marketing management focusing on delivering quality and profit.

Salim will tell us about:

  • His experiences in bringing catering into retail environments
  • The challenges & opportunities this brings, and how best to approach
  • How to be more profitable and efficient in your food & catering offering
  • Key categories for sales / profit growth in food & catering
  • Managing costs across your business and driving efficiencies

Keeping staff satisfaction high and staff turnover low – how to build (and keep) a top team

Cheryl Marchbank & Nic Marshall, ResQ

With a strapline ‘connections that count’, award winning employer ResQ put people at the heart of their business and recognise that their team are key to their success.

In this session, CEO Nic and COO Gill will detail the steps they take to ensure their team is at the forefront of their business, and share with us some transferable learnings to keep staff satisfaction high and turnover low.

With 1,000 employees over two sites, ResQ prioritises the recruitment and retention of a top team to provide their clients with a world-class customer experience.

A contact centre outsourcer, ResQ have built their success and industry recognition by placing a huge focus on building a team of people who are genuinely passionate about looking after the customer.

Accredited by Best Companies as ‘World Class to work for 2021’, ResQ are recognised as an organisation that cares about doing things right, that values its people and that understands the importance of a truly engaged workforce.  It doesn’t matter what industry or business you are in – unless you have the right people, it simply won’t work. Nic and Gill will share their top tips, key learnings and positive steps towards a dedicated and happy workforce.

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