Watch back sessions for all delegates

Thank you to all our delegates!

We have curated each of the sessions hosted during Stronger Together 2021. You can access this resource at any time to refresh your memory and share with members of your team.

Please note – this page will only be shared with delegates. We politely ask that you do not share this content with anyone outside of your own business.

Any questions – contact Jenny Rose at Farm Retail Association on

Global consumer and retail trends – how farm retailers can stay one step ahead of the supermarkets

David Hughes is Emeritus Professor of Food Marketing at Imperial College London. He specialises in global developments in the food and drink industryparticularly consumer and retail trends.


Collaborating with other businesses

Frank Woods, NFU Mutual Sector Lead Retail and Wholesale. Here we’ll talk about what we are seeing across the UK in terms of business communities working together to improve their appeal to consumers. We will explore how farm shops can engage with this and the role that digital channels play in enabling it.


How to better connect and engage with the 55+ audience

Kate Hardcastle MBE & Harry Gration MBE. Over 55s have seen the largest growth in uptake of online shopping in 2020 and will be vital in the bounceback of the UK economy, but as a consumer group, they’re often underrepresented. In this exciting discussion, Kate Hardcastle and Harry Gration will share the latest consumer insights on this key demographic, enabling businesses to serve them better both physically and digitally.


Empowering your business in 2021 – Dashboards, mobile apps and more

Jon Boyle & Jonathan Crozier, The EPOS Bureau. By investing in the right systems and technology, you can keep your business moving forward. See how our Eureka™ Dashboard delivers real-time KPIs from your business directly to your PC, tablet or smartphone. We’ll also be covering our brand new Digital Table™ app which enables hospitality customers to place and pay for orders conveniently from their table.

To watch this session back, please contact Jon Boyle on

Virtual Tour – The Farm, Stratford

A relative newcomer to the industry, The Farm, Stratford was established in April 2019 and have been making an impact ever since. Charlie Wells and her team focus on unique collaborations that support small businesses & build a sense of community for their customers. An emphasis on ‘team’ has also been crucial in the business’s swift growth. With exciting developments in the pipeline, this virtual tour will delve into the story so far, and the projects that lie ahead for this exciting farm shop. Followed by live Q&A with Charlie Wells.


Deli Excellence

John Farrand & Matt Bunch. A deli counter is at the heart of every traditional farm shop, and it’s important to keep up with the latest trends, and create an enticing proposition for your customers.  In this session, Matt Bunch, founder of The Camden Grocer, delves into his own business experience as well as the lessons he has picked up along the way in his work with the Guild of Fine Food, to share his insights in running a slick and innovative deli counter.


Fresh Success – how to run a successful farm shop in 2021 and beyond

Michael Boyle & Darran Lindley, Fresh Retail. In this session we will explore what Fresh Retail believe will be essential to run a successful farm shop in 2021 and beyond. Cutting through the jargon, Fresh Retail will present what they think are the important issues when running a successful farm shop.


Three Simple Revenue Growth Actions for Farm shops in 2021

Duncan Syme, Data Strategy Consulting. On the back of some exceptional trading in 2020 how will you lap your 2020 revenue in the quite different circumstances in 2021? In this session we will outline the steps a retailer must take to use their EPOS data to grow their revenue and be more profitable.


Is a Loyalty scheme worth the cost?

Duncan Syme, Data Strategy Consulting. A look at what a good loyalty scheme should deliver for customers and how retailers should benefit from the costs of providing the scheme.If you run a loyalty scheme, or are thinking of starting one, then this session will be very relevant to you and will provide you with examples of ways you can use your loyalty scheme to achieve Customer Loyalty.


Virtual Tour – Darts

From the humble beginnings of the farm shop hut nearly 50 years ago, Darts Farm has organically evolved into the unique lifestyle shopping destination it is today. The Darts brothers are well known in the industry as innovators and risk takers, frequently sweeping the board at national awards. Here, we go behind the scenes with a virtual tour of Darts Farm featuring business insights from Michael Dart, followed by a live Q&A.


Cost effective digital marketing – how to get bang for your buck

Susan Hallam. Digital marketing is a must for retailers, keeping your existing customers informed whilst attracting new shoppers to your business. In this session, Susan Hallam shares her top tips for building a cost-effective digital marketing strategy.


How emotions play a key role in economic forecasting – and how can we use this to help shape our business

Roger Martin Fagg is an experienced Behavioral Economist. His impressive and varied career has seen him designing, delivering and teaching bespoke strategic management programmes covering all sectors with mostly FTSE 100 companies. In this session, Roger will explore how people’s emotions, vision and desires play a crucial role in economic forecasting, and how can we use this to help shape our business.


Electronic Shelf Edge Labels – How they can benefit your Farm Shop

Karl Mansfield, CSY Retail Systems. You may not have considered Electronic Shelf Edge Labels before, but the next generation are now here. Join our presentation to find out more about this exciting technology!


‘Retail is Detail’ – merchandising techniques and insights to inspire and inform

Judy Roberts & Heather Copley. Learn the power of being eye-catching. Increase sales, customer satisfaction & experience by thinking again about how your customer sees your retail space. Join Judy & Heather as they talk us through the practicalities of creating displays simply and effectively.


HR Headaches and how to solve them

Jennifer Ormond & Martha Mitchell, Employment Law Solutions. From contracts to handbooks, wages to working hours, the world of HR can be a minefield. In this session, Employment Law Solutions will touch upon some of the most common HR headaches you’re likely to encounter, and clarify any commonly asked questions.


Virtual Tour – Kuipers Family Farm, Illinois

We’re going international with this virtual tour, as we go behind the scenes at Kuipers Family Farm, Illinois. Let’s take a look at the US Market, and how our counterparts across the pond operate their business. The filmed tour will be followed by a live Q&A with Kim Kuipers and Suzi Spahr of NAFDMA, the US FRA equivalent.


Keeping all the plates spinning

David Harrison, NFU Mutual Sector Lead for Farming and Agriculture. In this session, presenters from NFU Mutual will help you to ensure that you are managing risks effectively. Topics that will be covered include; successfully managing health and safety; use of buildings; funding investment in your business; protecting your business


How to identify your business’ potential

Andrew Burton, Malcolm Scott Consultants. This workshop will take you through processes that could be considered when identifying the short term and long term potential for your farm shop, whilst identifying possible challenges you may face in your development. Identify your business potential and increase potential bottom line profit.


Butchery insights – trends, techniques and hot topics

In this workshop we will be joined by Karl Pendlebury and Martin Eccles of the AHDB, for an open forum discussing topics such as upcoming trends, butchery data and insights, plate waste and carcass utilisation. Come along armed with your butchery questions for a session full of knowledge sharing and practical butchery guidance.


Reduce Business Rates & Secure Planning Permission – Maximising Value and Avoiding the Pitfalls

Barry Davies, Davies & Co. Advising on the reduction of Business Rates liabilities, negotiating Liability Orders with councils and ensuring local authorities are kept informed. Guidance on National and Local Planning including Permitted Developments to secure Planning Permission – from Farm to Retail. Addressing Agricultural and Rural Planning issues for retail, leisure, commercial and residential. The key is to maximise revenue and increase revenue streams. Davies & Co has many years’ experience providing specialist business rates advice and planning for farm retail premise


Entrenching vision in a culture – how to embed your business beliefs into a team mindset

Malcolm Smith specialises in the emotional issues of running a business. He believes in the power of people above systems, and that true leadership is about developing positive business environments to drive success. In this session, Malcolm will challenge you to consider the core belief about your business, and how to expand that belief into vision, mission, actions and metrics. He will offer a simple system for entrenching vision in a culture, with action-based metrics, and how to communicate these to different psychological types within your team.


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