First impressions count – Merchandising for Food Retail & Caterers
Tuesday 14th July, 6pm
FREE for FRA Members
Judy Roberts has spent her career in food and catering businesses, working over the past 11 years in merchandising and product sourcing. In this session, Judy will help us think specifically about how our layout affects our turnover and customer experience. Could we lay things out more effectively to make sure we sell more of the things we want to, and less of the things we don’t, while ensuring that the customer has a great experience while shopping or eating with us?
Judy will help us to appreciate how a little customer behavioural knowledge can really benefit our bottom lines, and, as we enter this new trading phase of retail and catering, that our understanding of what lies behind consumer purchasing decisions will really impact our ability to survive (and indeed thrive) during this period.
The session will be followed by a Q&A and will last circa 1 hour. Free for members of the Farm Retail Association. We hope you can join us!
To register, please e-mail email@example.com.
About Judy Roberts: Judy is the brains behind Right Product Right Place, a new supplier partner to the Farm Retail Association. Judy specialises in providing advice, training and physical makeovers of many catering-led, retail outlets in order to create the best possible front-of-house experience for customers.