Supporting Farm Retailers through Coronavirus

Online support sessions

We’re committed to supporting you and creating opportunities for you to share your experiences, learn from one-another as well as hearing from industry experts. Please feel free to register for our FREE upcoming online workshops created for farm retailers.

Please contact Jenny Rose at jenny@farmretailassociation.co.uk with any queries or suggestions.

Exploring the challenges of re-opening your cafe/restaurant when the time is right

PLUS bringing back your furloughed team

Tuesday 19th May, 6.00pm

THIS SESSION HAS ALREADY TAKEN PLACE, BUT YOU CAN WATCH BACK BELOW.

Hosted by Elliot Rich, The Alternative Board (TAB). Elliot will share his practical advice on how other sectors are considering the return to work for some or all of their people and how this relates to Farm Shop Retail members.

Everyone wanted to talk about furlough and now no one wants to talk about furlough!

The key question now is how and when do we return to work, is there a new norm and has this lockdown period masked some of the challenges we were already facing some months before in our business which have just been kicked down the road.

Topics include:

  • Your confidence to bring some or all of your team back
  • Essential preparations for safe physical distancing at work
  • What does re-opening a café or PYO look like
  • Re-establishing working relationships & expectations
  • Marketing & PR – sustaining loyalty

Susan Hallam

How can we use this opportunity to build our social following and keep new customers

Tuesday 28th April, 6.00pm
THIS SESSION HAS ALREADY TAKEN PLACE, BUT YOU CAN WATCH BACK AND SEE THE INFORMATION HERE

Hosted by Susan Hallam MBE, CEO of award winning Digital Marketing  Agency Hallam

It is clear the COVID19 crisis isn’t going to blow over any time soon, so your business needs to be rapidly realigning the way you communicate with your customers. Creating the right kind of messaging, defining a new purpose and focus is key to social media success. In this 40 minute session, Susan will help you to reflect upon and create a plan for:

  • Defining your new social tone of voice
  • Creating the right kinds of content
  • Updating your social media plan
  • Your top 5 social media steps to take for your business to thrive when time get tough

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