Training and workshops developed for farm retailers

We’re committed to supporting you and creating opportunities for you to share your experiences, learn from one-another as well as hearing from industry experts. Please feel free to register for our upcoming online workshops created for farm retailers.

Please contact Jenny Rose at jenny@farmretailassociation.co.uk with any queries or suggestions.

Effective leadership – managing people and maximising productivity

  • 2 day course, £295 + VAT per delegate
  • Who is the course aimed at: Departmental managers and supervisors, as well as new and more experienced staff who have responsibility for managing people/teams.
  • How many people on the course? Maximum 16
  • Delivered by Andrew Burton, of Malcolm Scott Consultants

This course is focused on Leadership and includes:

  • Leadership styles
  • Team personalities and teamwork
  • Delegation and SMART objectives
  • Accountabilities and team involvement
  • Team Motivation
  • TAKE AWAY: A leadership and process based project for each individual to take back to their farm shops

What will the delegates gain from this session:

  • Understand the appropriate style and actions to lead a team effectively
  • Understand how to identify individual strengths in a team
  • Understand when to delegate responsibility and effectively
  • Understand how to identify accountabilities of the team
  • Understand what can motivate individuals
  • Best practice ideas shared among group; interaction via course and project planning session

When & where?

Wednesday 7th & Thursday 8th October (South)
Newlyns Farm Shop, Hampshire (see venue)
Day 1, 9.30am – 4.30pm
Day 2, 9.00am – 4.00pm

OR

Tuesday 13th & Wednesday 14th October (North)
Bashall Barn, Lancashire (see venue)
Day 1, 9.30am – 4.30pm
Day 2, 9.00am – 4.00pm

About the course leader

Andrew Burton has over 30 years experience in Retail and Catering Management, including staff training and development. Having hosted training sessions throughout his career, including on behalf of House of Fraser, Garden & Leisure and Severn Valley Railway, Andrew’s speciality is staff and middle management development. His working background started in food retail, which included butchery, produce and grocery management; Andrew then joined House of Fraser in a homeware and fashion management role, before joining the Garden & Leisure Group, where he had over 14 years experience at senior management level. Between 2016 – 2019 Andrew was the Commercial Manager at Severn Valley Railway, overseeing all customer focused commercial and customer aspects including customer service, retail, catering, dining, weddings, events and marketing.

In September 2019, Andrew joined Malcolm Scott Consultants, which in Andrews words “gave him the right opportunity to bring him back in to the industries he loves”.

Previous sessions – watch back

Susan Hallam

How can we use this opportunity to build our social following and keep new customers

Tuesday 28th April, 6.00pm
THIS SESSION HAS ALREADY TAKEN PLACE, BUT YOU CAN WATCH BACK AND SEE THE INFORMATION HERE

Hosted by Susan Hallam MBE, CEO of award winning Digital Marketing  Agency Hallam

It is clear the COVID19 crisis isn’t going to blow over any time soon, so your business needs to be rapidly realigning the way you communicate with your customers. Creating the right kind of messaging, defining a new purpose and focus is key to social media success. In this 40 minute session, Susan will help you to reflect upon and create a plan for:

  • Defining your new social tone of voice
  • Creating the right kinds of content
  • Updating your social media plan
  • Your top 5 social media steps to take for your business to thrive when time get tough

Exploring the challenges of re-opening your cafe/restaurant when the time is right

PLUS bringing back your furloughed team

Tuesday 19th May, 6.00pm

THIS SESSION HAS ALREADY TAKEN PLACE, BUT YOU CAN WATCH BACK BELOW.

Hosted by Elliot Rich, The Alternative Board (TAB). Elliot will share his practical advice on how other sectors are considering the return to work for some or all of their people and how this relates to Farm Shop Retail members.

Everyone wanted to talk about furlough and now no one wants to talk about furlough!

The key question now is how and when do we return to work, is there a new norm and has this lockdown period masked some of the challenges we were already facing some months before in our business which have just been kicked down the road.

Topics include:

  • Your confidence to bring some or all of your team back
  • Essential preparations for safe physical distancing at work
  • What does re-opening a café or PYO look like
  • Re-establishing working relationships & expectations
  • Marketing & PR – sustaining loyalty

  • Introduction from NFU
  • Key findings from the NFU’s recent diversification report
  • Funding and grants update
  • Introduction from FRA
  • Hear from Emma Mosey & Rupert Evans about their farm shop journey
  • Q&A session
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