Farmers markets & the future
Disruption has arrived – is it here to stay?
Monday 11th May, 10am (UK time)
John Stanley is one of the world’s leading retail thought experts. He explores trends, ideas, and hands-on solutions from around the world. He will share practical, proven ideas that will make a positive difference to your business.
Following the impact of COVID-19, John has updated the presentation he gave at the FRA Conference in March, exploring the 15 steps you need to take to develop farmers markets beyond 2020.
Farmers markets are experiential – local, fresh & authentic. With the arrival of home deliveries, drive throughs and click and collect services, what happens now? Who are your customers, and what do they want?
John will explore:
- The customer journey
- Trust & authenticity
- New trends and approaches such as cashless markets & plastic free markets
- Recruiting local influencers and maximising the power of Millennials
- Ensuring your stall holders stand out
- Developing your story – who are your characters?
Please e-mail email@example.com stating your name and business/market represented to register for a free place.