Setting up a farm shop – where do I start? Is it the right thing for me?

Online session, Thursday 25th June, 6pm

Consumers are more in tune with buying locally than ever before. Farm Shops across the UK offer unique shopping experiences and many have diversified further into events like pumpkin festivals and drive through shops.

The Farm Retail Association is the national body, supporting farm retail, offering a helping hand and inspiration as well as bringing like-minded people together to develop their businesses.

NFU Mutual is a UK-wide organisation, with a down-to-earth approach committed to the rural communities they support.

If you are considering retailing from a farm, please join us for an informal session where you can hear from retailers who have built their farm retail businesses and ask any questions and get to know the FRA team.

The session will last no more than 90 minutes and is free to attend.

Please REGISTER FOR YOUR FREE PLACE via the online form at the bottom of this page


  • Introduction from NFU Mutual
  • Key findings from the NFU’s recent diversification report
  • Introduction from FRA
  • Hear from Emma Mosey & Rupert Evans about their farm shop journey
  • Q&A session

Our Speakers

Emma Mosey


Emma and her husband Ben are young, enthusiastic farmers who sell their own produce from a busy, working farm. Ben grew up on a pig and sheep farm near Helmsley and realised how unique his upbringing had been when he flew the nest for University. 3 years ago Emma and Ben purchased their farm shop, and haven’t looked back since, sharing real farming with the general public and breaking down the barriers between the consumer and their food.

Rupert Evans

Rupert Evans


Denstone Hall Farm Shop was opened in July 2007 by Rupert & Emma Evans after they gave up their corporate careers in London to move back to Emma’s family farm. Initially the old milking parlour was converted into a small farm shop and café with the help of a rural enterprise grant from DEFRA. In 2013, the business was expanded into a bigger purpose built premises which now has a 100 seat café. Emma’s parents David & Joyce Boden continue to run the beef and arable enterprise and supply the farm shop with their own home reared beef.

Register for your free place

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